overview

Find out from the experts how to use Inbound Marketing, Social Media and SEO effectively, to build a lead generation machine.

The marketing landscape has shifted and digital marketing has become more competitive than ever. Content is king and developing leads relies heavily on how well you communicate your value to consumers at every touch point. With the right SEO strategy, a considered and meaningful Social Media plan, and the right content that speaks to your consumers pain points, you will be able to drive leads from prospects all the way through to customers using the Inbound Methodology. At this free event our speakers will share how to:

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How to attract organic traffic through SEO

SEO is the one of the most important aspects of a successful online marketing campaign, yet is often misunderstood. At this event you will find out how to develop a well designed SEO optimised site structure with rich content which aligns with consumers search habits. 

 

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Understand your customer's buyer journey

Developing an understanding of the key behaviours and pain points of your buyer personas is invaluable and informs your entire marketing strategy. We will share how you can develop the right content, delivered through the right channels to communicate and convert prospects into leads and then customers.

 

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Using Social Media for lead generation

Social Media is often underutilised to attract customers, with dedicated Social Media strategies often overlooked. We will share how to develop and integrate your Social Media strategy so that it drives lead generation for your business and generates results.

agenda

Attend the HubSpot meetup at Curtin Graduate Business School Perth and grow your inbound marketing expertise...

Registration & Networking
Meet the Speakers and Network

5:00 pm - 5:50 pm - Registration, Drinks & Food

Meet some of your fellow marketers and discuss the newest developments in the industry with our guest speakers.  

This session will include:

  • Networking with some of the brightest minds in the Inbound Marketing industry, where you can ask the burning questions you want answered.

  • Demonstration of HubSpot with a guided discussion on the latest tools, tactics and strategies that you can implement immediately.

 

5:50 pm - 6:00 pm - Introduction - Andrew Levy

Andrew will provide a rundown of the evenings proceedings, introducing our guests speakers.

How to Create, Optimise and Measure Content to Drive More Traffic
Tony Eades, Mez Homayunfard & Michael Peach

6:00 pm - 6:20 pm - Inbound Methodology, Lead Generation & Social Engagement - Tony Eades

Tony Eades will present information on the Inbound Sales Methodology, covering Lead Generation & Social Engagement strategies for every step of the buyer’s journey; from stranger to customer, and each corresponding salesperson action.

 Tony will share with you how to:

  • Build lead magnets into your site that effectively convert visitors into leads

  • Build trust by utilising smart content which personalises the user experience based on buyer’s interests and previous interactions

  • Personalise the presentation to each buyer and adjust the sales process to the buyer’s timeline

 

6:30 pm -6:50 pm - Choosing Topics Over Keywords and Launching a New SEO Strategy - Mez Homayunfard

SEO is a word everyone tosses around often without a real understanding of the complexity of the topic. Fortunately Mez is one of the best SEO minds in the country. As Managing Director of Online Marketing Gurus (OMG) Mez has first hand knowledge, understanding and proven results of what YOU need to do to improve your SEO rankings.

Mez will share some of the fundamentals of SEO that many businesses fail to prioritise such as:

  • The importance of Site Structure in SEO 

  • Demystifying Keywords 

  • Link building and building site authority

  • Using topics and keywords within your content strategy

 

6:50 pm - 7:10 pm - Marketing Automation - Pairing Content with Context to Drive Conversions - Michael Peach

Hubspot implementation specialist and technology guru Michael, will guide you through the often scary world of marketing automation. Michael will give you insight into the new Topic Clusters approach to inbound and how you can ensure your business can take advantage of this new opportunity, gaining a headstart on the competition in this ever growing space.

The top discussion points will include:

  • What are Topic Clusters and how can you use them?

  • Maximising lead scoring and generate qualified leads based on user behaviour.

  • Converting leads into delighted customers with automated nurture workflows. 

  • How artificial intelligence is changing the marketing landscape 

 

 

 

Social Media Showdown and Q&A Panel
All Speakers

7:20 pm - 7:50 pm - Social Media Showdown

Our speakers will look at some real world social media marketing efforts and do a live breakdown of the do's and dont's. This will give you tangible take aways on what an effective social media strategy looks like. 

Don't miss out on this unique opportunity to learn some great tips from professionals, and get information that you would normally have to pay for.

This session will also include a Q&A session where you can take the opportunity to ask our experts the questions that you want answers to.

 

7:50 pm - 8:00 pm - MC Wrap Up - Andrew Levy

SPEAKERS

Learn top tips about marketing and the world of Inbound from award winning HubSpot professionals, with presentations to guide you through marketing and the Inbound Sales process. You'll also hear from marketers with experience in a variety of different sectors, offering a fresh perspective on how other businesses in Australia are succeeding with the inbound methodology.

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Mez Hoyamunfard
Managing Director
Online Marketing Gurus

Tony Eades

Tony Eades
Director of Brand Strategy
BrandManager

michael-peach

Michael Peach
Implementation Specialist
BrandManager

location

Curtin Graduate Business School - 78 Murray Street Perth

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Nearest Parking Lot

The nearest parking is, City of Perth Parking (CPP) Pier Street. The hourly parking fee is $3.60 p/h

Nearest Public Transport Station

The closest train station is Perth City underground.

REGISTER NOW

[This is a free event]

Reserve your seat