6:05pm - 6:10 pm: Get More Leads From Content With Facebook Lead Ads - Michael Peach
Capitalise on Hubspot’s integration with Facebook, and hear from Facebook why these tools are so powerful. Simplify ad creation, automate lead capture, nurture across channels and drive ROI. If you're struggling to make mobile marketing work, or want to start using Facebook's powerful new solutions to drive more leads from your content. This session is for you.
Facebook Lead Ads are here and they’re going to be revolutionary for B2B Social Media conversion.
6:10 pm - 6:15 pm - The Rise of Conversational Marketing - Creating a Human Buying Experience - Tony Eades
Conversational marketing; the process of having real-time, one-to-one conversations in order to capture, qualify, and connect with your best leads.
With the old approach, your website was like an empty store, where shoppers could walk in but there was no one there to greet them. In contrast, with conversational marketing, you have friendly salespeople out in the aisles who let all the shoppers know that they’re available to help and answer questions.
True, chatbots are helping to make conversational marketing possible, but they’re not replacing human-to-human conversations outright. Instead, they’re helping buyers have the right conversations with the right people at the right times (when it’s convenient for them, not your sales team). Bots are actually helping marketing and sales teams deliver a more human experience.
6:15 pm - 6:20 pm: The Psychology of Video - Andrew Levy
Did you know we process text in short-term memory and we process video in long-term memory? It is for that reason that video is more effective than text.
Our brains love video, however, even more, our brains are drawn to stories.
With new technology and the growing culture of impatience, the way we produce video stories has changed.
In traditional video we build up suspense and reach the climax towards the end. Now, this needs to be completely flipped on its head and we need to rethink the story for the millisecond.
6:20 pm - 6:30pm: Question and Answer Session