The New Year is here, meaning it’s time to reassess your Inbound Marketing strategy to keep up with the trends. These Marketing ideas might just be timely reminders, or they could be something you haven’t considered before. The below strategies are all new, but they will help you to propser in 2016.
In this podcast Brad and Scully from imageseven discuss the anatomy of a killer landing page; how email is deceptively complicated; where to start if your marketing is all over the place; what a software platform for managing social media learnt from some of its less awesome blogs; and is marketing is killing our most important words.
What is inbound marketing? And why is it replacing outbound?
Over the past decade, there’s been a fundamental shift in the way companies reach their audience. In 2005, when the internet was booming, brands were in control. Buyers were constantly bombarded with billboards, commercials, online ads and cold calls trying to sell them a product or service.
If you’re like most businesses, embracing a content marketing mindset, you understand the value of creating relevant and valuable content for your buyers through every stage of the purchase funnel.
How to really break through as a brand and how to become the company everyone wants to follow are two every day challenges that look more trivial than what they are. Have you tried building a content culture behind your content marketing efforts? This may be the light bulb moment that will illuminate the path for your team to drive your business goals with you. It is through communication, by sharing education and collaborating and sharing the load, which encourage a culture of content marketing internally. In doing so, you will be integrating and aligning mindsets that thrive together towards common goals. Don't just rely on a small group of online specialists to generate results. Get involved and become someone to be followed.
A Smart Distribution Model is Just as Important as Creating Good Content
Have you noticed how many articles there are available online about creating a quality content marketing strategy, but only very few articles actually talk about how to distribute the content? The distribution process is actually where you bring in more business, so let’s have a look at why investing and focusing on a distribution plan is just as important as creating the smart content at the front end.
Now that we have taken the first step into recognizing how critical this part of the process is, let’s look at how to maximise ROI by thinking about the final steps, the outcome that you desire during the creation process itself: Reaching the final audience.
Marketing and sales is evolving, redefining its own space, and shaping the world of services. In 2014 / 2015, the purchasing behaviour shifted to a digital, consumer-driven world. The way people buy any product or service has changed. The buying process is controlled by the customer, not business.
7 weeks to go until our first ever Perth HubSpot User Group event – a special networking and information night for new and potential users of HubSpot’s powerful marketing platform.
So what is a lead? Many believe a lead is a done deal, a customer that just needs someone to take up the order. However, in today’s world of smarter consumers and increase competition a lead needs to be nurtured through all levels of the buyer’s journey. The cold hard fact is that 79% of marketing leads never convert into sales due primarily to this lack of lead nurturing (Source: MarketingSherpa).
On the upside, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost (Source: Forrester Research). So once you have turned a stranger to a visitor, then a visitor to a lead - let’s look at the next step, how to nurture a lead into a customer.