April’s Perth HUG (HubSpot User Group) meeting – only our second one, was a great success! Of 65 who registered, 40-50 local businesses joined us to find out about ‘How to get more followers, engagement and revenue through Social Media’. Our feature presenter from Sydney was Ryan Bonnici (Marketing Director (APAC), HubSpot) who shared his knowledge and passion for creating a world-class inbound marketing machine.
7 weeks to go until our first ever Perth HubSpot User Group event – a special networking and information night for new and potential users of HubSpot’s powerful marketing platform.
So what is a lead? Many believe a lead is a done deal, a customer that just needs someone to take up the order. However, in today’s world of smarter consumers and increase competition a lead needs to be nurtured through all levels of the buyer’s journey. The cold hard fact is that 79% of marketing leads never convert into sales due primarily to this lack of lead nurturing (Source: MarketingSherpa).
On the upside, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost (Source: Forrester Research). So once you have turned a stranger to a visitor, then a visitor to a lead - let’s look at the next step, how to nurture a lead into a customer.