The New Year is here, meaning it’s time to reassess your Inbound Marketing strategy to keep up with the trends. These Marketing ideas might just be timely reminders, or they could be something you haven’t considered before. The below strategies are all new, but they will help you to propser in 2016.
Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're only employing one person to manage your entire social media stratgy? How do they find time to dedicate to social media without neglecting their other responsibilities?
That's the position many marketers have found themselves in. Checking in on social media happens between meetings, emails, editing articles, optimising CTAs, distributing your content, and growing organic search referrals.
I have experienced a lot of Perth marketers rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC and blog sites have been around for a while and work just fine. Is inbound marketing just another buzzword for digital marketing?
What is inbound marketing and why have so many marketers around the world adopted this methodology?
What is inbound marketing? And why is it replacing outbound?
Over the past decade, there’s been a fundamental shift in the way companies reach their audience. In 2005, when the internet was booming, brands were in control. Buyers were constantly bombarded with billboards, commercials, online ads and cold calls trying to sell them a product or service.
If you’re like most businesses, embracing a content marketing mindset, you understand the value of creating relevant and valuable content for your buyers through every stage of the purchase funnel.
How to really break through as a brand and how to become the company everyone wants to follow are two every day challenges that look more trivial than what they are. Have you tried building a content culture behind your content marketing efforts? This may be the light bulb moment that will illuminate the path for your team to drive your business goals with you. It is through communication, by sharing education and collaborating and sharing the load, which encourage a culture of content marketing internally. In doing so, you will be integrating and aligning mindsets that thrive together towards common goals. Don't just rely on a small group of online specialists to generate results. Get involved and become someone to be followed.
A Smart Distribution Model is Just as Important as Creating Good Content
Have you noticed how many articles there are available online about creating a quality content marketing strategy, but only very few articles actually talk about how to distribute the content? The distribution process is actually where you bring in more business, so let’s have a look at why investing and focusing on a distribution plan is just as important as creating the smart content at the front end.
Now that we have taken the first step into recognizing how critical this part of the process is, let’s look at how to maximise ROI by thinking about the final steps, the outcome that you desire during the creation process itself: Reaching the final audience.